{"product_id":"kevin-murphy-cream-activator-40-vol-12-338-oz","title":"Kevin Murphy Cream Activator 40 Vol 12% 33.8 oz","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69b06659-cbb8-832f-a56e-e21083896e83-36\" data-testid=\"conversation-turn-134\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"c63aed65-5c93-4927-8c8f-59a41580ccff\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"141\" data-end=\"350\"\u003eKevin Murphy Cream Activator 40 Vol 12% 33.8 oz is a professional cream developer designed for use with Kevin Murphy color systems to achieve maximum lift and consistent color results.\u003c\/p\u003e\n\u003cp data-start=\"352\" data-end=\"642\"\u003e\u003cstrong data-start=\"352\" data-end=\"369\"\u003eWhat It Does:\u003c\/strong\u003e\u003cbr data-start=\"369\" data-end=\"372\"\u003eKevin Murphy Cream Activator 40 Volume (12%) is a professional oxidizing developer formulated to be used with Kevin Murphy hair color products. It provides strong lifting power for lightening and high-lift color services while maintaining smooth, even color performance.\u003c\/p\u003e\n\u003cp data-start=\"644\" data-end=\"925\"\u003e\u003cstrong data-start=\"644\" data-end=\"661\"\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"661\" data-end=\"664\"\u003e• 40 Volume (12%) developer for maximum lift\u003cbr data-start=\"708\" data-end=\"711\"\u003e• Designed for use with Kevin Murphy color systems\u003cbr data-start=\"761\" data-end=\"764\"\u003e• Creamy consistency for easy mixing\u003cbr data-start=\"800\" data-end=\"803\"\u003e• Helps ensure even color results\u003cbr data-start=\"836\" data-end=\"839\"\u003e• Ideal for lightening and high-lift services\u003cbr data-start=\"884\" data-end=\"887\"\u003e• Professional salon-quality formula\u003c\/p\u003e\n\u003cp data-start=\"927\" data-end=\"1099\"\u003e\u003cstrong data-start=\"927\" data-end=\"942\"\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"942\" data-end=\"945\"\u003eMix with Kevin Murphy color or lightener according to the recommended ratio. Apply as directed for professional color services. For professional use only.\u003c\/p\u003e\n\u003cp data-start=\"1101\" data-end=\"1351\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1101\" data-end=\"1114\"\u003eKeywords:\u003c\/strong\u003e\u003cbr data-start=\"1114\" data-end=\"1117\"\u003eKevin Murphy Cream Activator 40 Vol, Kevin Murphy Developer 12%, Kevin Murphy Color Developer, 40 Volume Developer, Kevin Murphy Professional Color, Hair Color Cream Activator, Salon Developer 33.8 oz, Kevin Murphy 40 Volume Developer\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Kevin Murphy","offers":[{"title":"Default Title","offer_id":44650899374183,"sku":"afy1789715502530","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/2956\/5543\/files\/kevin-murphy-cream-activator-40-vol-12-338-oz_1.jpg?v=1789715508","url":"https:\/\/dresserwear.shop\/products\/kevin-murphy-cream-activator-40-vol-12-338-oz","provider":"My Store","version":"1.0","type":"link"}