Matrix SoColor Cult Semi-Permanent Hair Color 3 oz

Matrix SoColor Cult Semi-Permanent Hair Color is a professional direct-dye fashion color designed to create everything from bold, highly vibrant shades to softer pastel tones. Its acidic conditioning formula deposits long-lasting, true-to-tone pigment while helping leave pre-lightened hair feeling conditioned, glossy, and vibrant.

The formula requires no developer and features intermixable shades, giving colorists the freedom to customize vivid fashion colors. For the brightest results, Matrix recommends applying SoColor Cult to pre-lightened hair at levels 8–10.

What It Does

Matrix SoColor Cult Semi-Permanent Color deposits concentrated fashion pigment directly onto the hair without requiring oxidative developer. Its acidic conditioning formula simultaneously deposits color and conditions the hair for vibrant, true-to-tone results.

The collection includes vivid and pastel fashion shades that can be intermixed to create customized colors. Matrix also offers a Clear shade that can be mixed with other SoColor Cult colors to soften intensity, create customized pastel results, or add shine.

Matrix's professional technical manual states that the Semi-Permanent collection provides vibrant results lasting up to 20 washes and can leave hair feeling 5x more conditioned compared with bleached/lightened hair washed with a non-conditioning shampoo.

Key Benefits

• Professional semi-permanent fashion hair color
• Direct-dye technology
• No developer required
• Creates bold, vibrant fashion shades
• Can also create soft pastel results
• Deposits long-lasting, true-to-tone pigment
• Acidic conditioning formula
• Leaves hair feeling 5x more conditioned on pre-lightened hair compared with a non-conditioning shampoo
• Color can last up to 20 washes, depending on shade, porosity, texture, and maintenance
• Shades are intermixable
• Excellent for customized creative color formulas
• Clear can be used to dilute shades or add shine
• Best vibrancy on pre-lightened hair
• Recommended starting levels 8–10
• Suitable for virgin or pre-lightened hair
• Processes in up to 30 minutes
• No heat required
• Neon shades can glow under black light
• Vegan formula
• Ideal for professional creative and fashion-color services

How to Use

Apply Matrix SoColor Cult Semi-Permanent Color directly to clean, pre-lightened, towel-dried hair. For best results, Matrix recommends hair be approximately 80–100% dry before application.

Apply evenly using a bowl and brush, avoiding direct application to the scalp because staining may occur. Do not mix with developer.

Process at room temperature for approximately 20 minutes, or up to 30 minutes for increased vibrancy. Do not use heat. Rinse thoroughly after processing; Matrix states that shampooing immediately after rinsing the Semi-Permanent color is not required.

Keywords

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